Five Things That Actually Work When You Sell Into Small Business

Why the AI-enabled solo firm is catalytic, why cash and time govern adoption more than budget does, and five things mid-market enterprises should build into any product or campaign aimed at the U.S. small business economy.

Selling into small business in the U.S. means selling into 36.2 million businesses, 99.9% of all businesses in the country, that together account for almost 46% of private sector employment, according to the SBA Office of Advocacy's 2025 Small Business Profile.